Our Take

Genesis are not the biggest out there but their size does afford them to take a few risks; namely to push through bikes that bigger companies might deem too fringe or oddball to ever grace their range. If they enjoy riding it and think there’ll be enough folks out there that will too, then its fair game in their eyes! They’re sticklers for detail, going to the nth degree to try and wring out every last bit of performance whilst keeping things accessible.

Materials snobs they are not, and, depending on what’s best for given bike and intended usage you’ll find carbon, Titanium, steel and Aluminium all used across the range to good effect.

Most of their bikes will have ‘built-in’ practicalities (they’re not one to pigeonhole a bikes usage) that will enable you to use them daily across many different scenarios. Design and technology working in perfect harmony in a thoroughly thought through, practical package.

The Croix de Fer has become the quintessential bike from Genesis. It was the go to gravel bike before gravel was even a thing, and it still performs at the top of its class. We know because we’ve ridden it, and a long way at that.

From it’s origins with the Madison-Genesis team, the Volare is the modern UK designed steel race frame.